Hot com: Online and Offline Direct Marketing Strategies That Deliver
- Topics:
- Direct Marketing
- Tags:
- AccuLeads,
- Advertising & Promotion,
- Direct Marketing,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- AccuLeads
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Overview: To hustle traffic to a Web site, most companies, especially those born-on-the-Web, must view traditional media outlets as vital to any advertising campaign. Current offline direct marketing data selection and analysis tools coupled with online strategies truly introduce the era of true individual marketing. Refining and targeting message is more important than ever. The campaign can only work if the package, program, offer, and site are well integrated. Research has shown that targeted campaigns not only create hits, but visitors spend more time on the site. Whether it's pop ups or sound chips or flashing lights, a compelling and relevant piece that comes across the desk can bring out the child in even the most cynical direct marketer.
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Format: HTML | Date: Jan 2003 | Pages: 7
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