Direct Marketing Beginners: What You Need To Know
- Topics:
- Direct Marketing
- Tags:
- Advertising & Promotion,
- ControlBeaters,
- Direct Marketing,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- ControlBeaters
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Overview: If a person is new to direct marketing, he needs a quick course on the basics, because a lot of what’s involved in direct marketing seems to defy ordinary common sense. This article is designed to help marketers who do not have direct response experience, as well as entrepreneurs who may have very little marketing background at all. The first thing to understand about direct marketing is that response rates are much lower than you would expect. The article discusses some of the topics required for the direct marketing beginners: what you need to know to calculate profits, figuring out cost per piece mailed, why you must make sure you can get lists, etc. To get a deep understanding on the article, read on.
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Format: HTML | Date: Jan 2003 | Pages: 1
