How To Make Direct Mail Premiums Work For You

Topics:
Direct Marketing
Tags:
AccuLeads,
Direct Mail,
Premium
Source:
AccuLeads

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Overview: Testing premiums can change the package's offer so the return on investment can be immense. When used intelligently, there should be no stigma associated with premiums. What premium should the organization test first? It is still hard to beat the hand-held calculator but one has to test and see what is best for the group. It is simply a search for balance—perceived value vs. cost. It also explains how to make direct mail premiums work for the company.

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Format: HTML | Date: Jan 2003 | Pages: 6

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