Dos And Don'ts In Your Search-Engine Marketing

Topics:
Internet Advertising
Tags:
DOS,
Marketing,
Marketing Research,
Page,
Sales,
Sales Strategy,
Search-Engine Marketing
Source:
Microsoft

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Overview: Nowadays, every business must offer anywhere, anytime choices to customers. And when done right, search-engine marketing absolutely gets you attention from the online visitors you want to attract. Not long ago, search-engine marketing was a limited if promising way to turn up a few sales or leads. Times have changed. Search-engine marketing has seen triple-digit growth, gaining both more efficient opportunities for marketers as well as serious steam from millions of users. When a search engine reads hundreds of different words or phrases on a page, it doesn't know what that page is really about, and the page won't get ranked high for anything. It works much better to optimize all the key pages on a site for one or two different search terms.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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