The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
- Topics:
- Brand Strategy
- Tags:
- Brand,
- Branding,
- Branding Brochure,
- Marketing,
- Peter Montoya,
- Tool
- Source:
- Peter Montoya
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Overview: A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are and what you stand for. For most entrepreneurs, it’s the personal branding brochure. It’s a full-color brochure designed to fold up in a non-standard size, such as a square. The heart of a personal branding brochure is your personal story: where you grew up, your greatest adventure etc. Your personal branding brochure - if it’s done properly - should get your prospects to like and trust you.
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Format: HTML | Date: Jan 2003 | Pages: 1
