The Brand Called "You": Establishing Yourself as a Marketable Product
- Topics:
- Brand Management
- Tags:
- Brand,
- Branding,
- Marketing,
- Peter Montoya,
- Revenue
- Source:
- Peter Montoya
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Overview: This article includes five tips for making the most of branding. The first one is, clone yourself. Branding gives you the chance to build equity and saleable value for your business. By hiring the right staff to perform revenue-generating tasks that don’t involve you, you’re freeing yourself to create the most possible revenue, and building a business identity that has resale value. The second tip is, watch your competitors. See what other people in your industry are doing and do the opposite. Most of them will make silly marketing mistakes, but they’ll try to take you down with them. The third is, use your name. build your brand by using your name. The other two tips are publish and saturate the marketplace.
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Format: HTML | Date: Jan 2003 | Pages: 1
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