Building a Practice on Personality and Performance

Topics:
Brand Management
Tags:
Branding,
Marketing,
Marketing Research,
Performance,
Personal Branding,
Peter Montoya
Source:
Peter Montoya

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Overview: Personal Branding and satisfaction guarantees-a powerful combination. Personal branding defies the generic marketing model - or no marketing model - relied on by most independent professionals. Simply, it’s the marketing of the businessperson’s personal strengths and a carefully-developed market image, rather than products or affiliated organizations. Embracing personal branding demands that you be willing to put your practice, your fee structure and your personal beliefs into the marketplace to be tested.

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Format: HTML | Date: Jan 2003 | Pages: 1

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