Digital Asset Management Meets the Web

Topics:
Online branding
Tags:
Absolute Business,
Branding,
Digital Asset Management,
Digital Branding,
E-business,
Marketing,
TV,
Web,
Web Technology
Source:
Absolute Business

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Overview: Digital branding, is not just about e-commerce. The primary reasons e-commerce got off to a slow start, especially with consumers is lack of trust. Many companies do business in both the physical and virtual worlds. Moreover, many Internet startups that have never had to wash a showroom window have proven the benefits of attracting customers to their pixel palaces via traditional media such as print, radio, TV, and billboards. Virtually all of this content is now created digitally. Hence, digital branding spans everything from the simplest paper form to the most ambitious Web site and TV campaign.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 194KB | Date: May 2001 | Pages: 3

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