Direct Mail 101: A Weaponry That Works
- Topics:
- Direct Marketing
- Tags:
- Direct Mail,
- Peter Montoya
- Source:
- Peter Montoya
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Overview: Direct mail is the most misunderstood, and most neglected, marketing tool among today’s independent professionals. Most people do direct mail all wrong, and then they cry about it all year. If the peers have declared that "direct mail fails," a person may face failure or boring, intimidating or indistinguishable direct mail. The world’s greatest Personal Brands know that direct mail, when used correctly, is the best business generating tool available, especially when combined with personal contact. Direct mail can increase the direct contact results by 300-500%. Successful direct mail has two secrets: one, it must be conceived, written and designed to appeal strongly to the domain, and two, it must be sent out consistently for months at a time.
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Format: HTML | Date: Jan 2003 | Pages: 1
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