Understanding Buyer Behavior: Primary Demand vs. Selective Demand
- Topics:
- Marketing Strategy
- Source:
- Zeromillion.com
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Overview: The article provides the information on primary demand and selective demand. If you are generating leads or interest in your business, but are struggling with making sales or deals happen, you may be mistaking the type of demand your prospects are showing. The solution is to know the detailed information about types of demands. Primary demand = Someone has identified a need for the first time, often using your help. To sell and market your solution use education, exploration of problems, and explain and demonstrate how you have the solution. Selective demand = Someone has identified the need or problem on her own and is already seeking a solution before you came along. To sell and market to someone with selective demand, first determine how you can better serve your prospect's needs and communicating this clearly to him, before he goes to someone else!
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Format: HTML | Date: Jan 2003 | Pages: 1
