Lessons From The Stumbling Corporate Giants

Topics:
Brand Management
Tags:
Brand,
Branding,
Lesson,
Marketing
Source:
Microsoft

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Overview: Article brings into notice a lot of killer brands that have been shooting blanks lately. Established companies tend to forget their roots. They start thinking with their brand and not with their benefit. That leads, for instance, to advertising that showcases a logo or the company's former victories. Article, therefore, provides five lessons to learn from the giants' recent mistakes.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 1

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