Turn Up The Volume With Direct-Mail Advertising
- Topics:
- Internet Advertising
- Tags:
- Direct Mail
- Source:
- Microsoft
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Overview: Direct mail continues to attract more marketing dollars than all other forms of advertising combined. Direct-mail campaigns can be tailored to almost any budget. They can even pass through the Web rather than the U.S. Postal Service, reducing costs to the barest essentials of message creation and mail-list management. Using the tools on the site, one can analyze consumer and business demographics and consumer purchasing patterns. Finding prospective customers through direct mail works, because one can purchase highly targeted mailing lists. Direct mail is an excellent way to nurture customer relationships. The smaller the geographic market area, the better bargain direct mail becomes. But the real key to successful direct mail is customer knowledge. Success with direct-mail advertising is not hard to achieve if one follows the following process- Test the "junk mail factor," Make action easy, etc.
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Format: HTML | Date: Jan 2003 | Pages: 1
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