What Is a Loyalty program? (Part 2)
- Topics:
- Marketing Strategy
- Tags:
- Database Marketing,
- Knowledge,
- Management,
- Marketing,
- Marketing Research,
- ROCKINGHAM*JUTKINS*marketing,
- Strategy
- Source:
- ROCKINGHAM*JUTKINS*marketing
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Overview: There are several major components to make a loyalty marketing program function properly. First is the creation and maintenance of the database. Database marketing is a gathering, saving and using knowledge about your customers and prospects, for their benefit and your profit. There are several key words here. The first set is gathering, saving and using. The next key word is knowledge. Now the second component is understanding how do we use the knowledge. There are many more such components to make a loyalty marketing program function.
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Format: HTML | Date: Jan 2003 | Pages: 1
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