What Is a Loyalty program? (Part 1)
- Topics:
- Marketing Strategy
- Tags:
- Loyalty Program,
- Marketing,
- Marketing Research,
- Program,
- ROCKINGHAM*JUTKINS*marketing,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- ROCKINGHAM*JUTKINS*marketing
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Overview: Loyalty program is an expression of your companies culture. Of being close to your customer in a personal and caring way. It allows you to create a relationship with your customers. By creating an interactive environment. It is not an event. It is a process for changing customer behavior. The primary objectives of any loyalty marketing program are : to create measurable increases in sales and profits, to increase frequency of visits or use by your members/customers, to improve customer retention -- to discourage defection to the competition and many more.
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Format: HTML | Date: Jan 2003 | Pages: 1
