Marketing Can Help You Produce More Business

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research,
Referral,
ROCKINGHAM*JUTKINS*marketing
Source:
ROCKINGHAM*JUTKINS*marketing

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Overview: Today there 6 primary techniques for marketing insurance services one being used the most often and six being used the least often: cold-calling and telemarketing, client referrals, direct-mail marketing, advertising, premiums and specialties and promotion. Cold-calling will produce positive results, the price is often higher. Referrals are an excellent way to obtain new customers. It is unlikely that you will be able to build your client base solely on the basis of referrals. Direct mail is strictly a numbers game. It is relatively inexpensive -- when you can select the right audience. The last thing is premiums and specialties. Specialty items and premiums are useful marketing devices with one of the other promotional methods.

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Format: HTML | Date: Jan 2003 | Pages: 1

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