How to Understand Your Customers
- Topics:
- Marketing Strategy
- Source:
- YoungEntrepreneur.com
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Overview: The article is about the way the customers are understood. Buyer orientation - understanding and satisfying ones customers - is essential for commercial success. This guide explains how small companies can profit from understanding their customers. Understanding customers derives from this fundamental premise. The astute businessperson deduces and accepts the buying logic of customers and serves them accordingly. A seller must be ready when the buyer is, lest an opportunity be irretrievably lost. Buying methods are best visualized as processes. Industrial purchases usually start when a user or a routine sets off a signal (requisition) for approval of procurement. Identification of customers and prospects makes effective targeting possible. Small business owners pride themselves on knowing their customers personally. The best source for one to learn about customers is your personal interaction with them.
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Format: HTML | Date: Jan 2003 | Pages: 1
