Introduction To Marketing
- Topics:
- Marketing Strategy
- Tags:
- Business Success,
- Marketing,
- Marketing Concept,
- Marketing Program,
- Marketing Research,
- Sales,
- Sales Strategy,
- YoungEntrepreneur.com
- Source:
- YoungEntrepreneur.com
FREE Registration is required
Overview: The article states that one of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept," which directs managers to focus their efforts on identifying and satisfying customer needs - at a profit. The marketing concept rests on the importance of customers to a firm and states that: all company policies and activities should be aimed at satisfying customer needs, and profitable sales volume is a better company goal than maximum sales volume. To use the marketing concept, businesses should determine the needs of their customers (Market Research); analyze their competitive advantages (Market Strategy); select specific markets to serve (Target Marketing), and; determine how to satisfy those needs (Market Mix. After marketing program decisions are made, owner-managers need to evaluate how well decisions have turned out.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2003 | Pages: 1
