Two Problems with Permission Marketing and How You Can Overcome Them
- Topics:
- Marketing Strategy
- Source:
- Zeromillion.com
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Overview: This article will first summarize permission marketing, introduce two problem areas and then discuss ideas on how to remedy those problems. Permission marketing is meant to convert a stranger to a customer through a process of continued interaction. The premise being that no one will interact with you until they have given you permission to do so. The idea behind permission marketing is for a company to circumvent the usual bombardment of traditional advertising by getting the prospect's permission to advertise to them. Problem one with permission marketing is: Why would prospects give you permission to advertise to them. Second problem with getting permission is getting the prospects' attention in the first place. One needs to know the target market inside and out. The company needs a unique value proposition (UVP) and know how that UVP fits into the prospects' lives.
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Format: HTML | Date: Jan 2003 | Pages: 1
