Selling Without Words: The Language Of Nonverbal Communications
- Topics:
- Sales Training
- Source:
- Speakers Roundtable
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Overview: Researchers in the area of nonverbal communications claim that as much as 90 percent of the meaning that is transmitted between two people in face-to-face communications can come via nonverbal channels. Body language is an essential part of interpersonal communications. For salespeople, knowledge and mastery of reading body language is an integral part of success. The mastery of this skill allows one to understand the needs of customers, co-workers, and is also an aid in ones own self-expression to others. However, it should be remembered that body language is an inexact science. Gesture clusters are clues to the attitudes and emotions of another person, but they do not provide conclusive evidence. Body language provides the basis for making assumptions that ought to be tested and validated, not for concluding facts.
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Format: HTML | Date: Jan 2003 | Pages: 1
