Tired Of Cold Calling? Try A Marketing Survey
- Topics:
- Marketing Strategy
- Source:
- SeaBird Associates
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Overview: One of the toughest parts of selling is making cold calls, particularly when your goal is to reach high-level executives or business owners. Sometimes you need to take a totally different approach to soften cold calling, while acquiring valuable marketing information. Sometimes the best way to get through to these decision makers is to take a totally different approach: conducting a marketing survey. Making a market survey work for you takes planning. The following are 6 steps towards making it excellent prospecting method to work : Pick Your Survey Targets, Pick Your Survey Theme, Tie Your Topic To A Current Issue, Write Your Survey Questions, Implement Your Strategy etc. All these steps makes surveys as a prospecting tool , implementing this powerful technique to improve all the sales, and you'll gain more access to the prospects you value most.
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Format: HTML | Date: Jan 2003
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