Getting The Most From Bingo Leads
- Topics:
- Marketing Strategy,
- Print Advertising
- Source:
- SeaBird Associates
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Overview: Bingo leads: those lists and sticky labels receive from magazines that carry advertising. Many salespeople consider these "leads" worthless, giving them little attention. Too bad, because the perceived poor quality of bingo leads usually results from poor sales follow-up. Consider these ideas for Getting The Most From Bingo Leads. If the company runs advertising or product announcements in trade magazines, you regularly receive a stack of "Bingo" leads. Then the magazine enters all of the leads for each company into a database and distributes them to the vendors. There are several reasons why some companies take these leads very seriously : Bingo leads are not that hard to follow up on. You have a name, an address, and often a pre-prepared label. It's easy to respond to them. Every lead has potential, and every sales person alive has stories about the obscure lead from an unlikely source that turns out to be the big fish. If you don't follow up on all of them, you'll never know about the opportunities you allowed to get away.
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Format: HTML | Date: Jan 2003
