An Ode To Direct Mail

Topics:
Mail-order
Tags:
Direct Mail,
Rosenfield & Associates
Source:
Rosenfield & Associates

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Overview: Direct mail is the medium everyone loves to hate. As long as direct mailers don't abuse customers' privacy - a big "if" indeed in the laissez faire U.S.- the only really bad thing about direct mail is its environmental impact. And, blessedly, direct mail packages are lighter and thinner than they used to be. A few mailers are even trying to use recycled paper. The article explains how do people love thee, direct mail.

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Format: HTML | Date: Apr 2002 | Pages: 1

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