Lies, Damned Lies, And Internet Statistics
- Topics:
- Sales Training
- Tags:
- Advertisement,
- Advertising & Promotion,
- Direct Marketing,
- Internet,
- Marketing,
- Marketing Research,
- Rosenfield & Associates,
- Sales,
- Sales Channel
- Source:
- Rosenfield & Associates
FREE Registration is required
Overview: In this article the writer has categorized Internet and e-Commerce statistics information into four categories - 1) Useful or at least interesting, 2) Useless, 3) Bad, 4) Scary, 5) Innumerate (innumeracy is to numbers as illiteracy is to words). There is a precise correlation here between the longevity of the medium and its trustworthiness. Newspapers are the oldest medium, the Internet the newest. Permission e-mail, from the writer’s perspective, is doing pretty well, considering that most of it is created without much direct marketing skill. Useless "information" telegraphs its lack of utility through its absurdity. The writer says that people actually have to get more advertising messages when they are not watching television.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Sep 2001 | Pages: 1
