Rolling The Dice For Direct Mail
- Topics:
- Direct Marketing
- Source:
- ROCKINGHAM*JUTKINS*marketing
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Overview: Direct Marketing is very measurable. Direct Mail is the best way to communicate with your customers - current and old. A letter is personal. The article brings out that finding "new business" from "old business" is what this is all about. It also discusses the seven rules for repositioning and reactivation, which provides guidelines.
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Format: HTML | Date: Jan 2003 | Pages: 1
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