33 Questions For Telemarketing Success
- Topics:
- Telemarketing
- Tags:
- Advertising & Promotion,
- Marketing,
- Marketing Research,
- ROCKINGHAM*JUTKINS*marketing,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Telemarketing
- Source:
- ROCKINGHAM*JUTKINS*marketing
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Overview: These 33 Questions to Answer are a start toward fulfilling your telemarketing objectives and the overall marketing objectives. To focus the efforts, the article divides the questions into 8 groups. Review the questions in sequence or use them in any order that’s intuitive. Either way, the outcome of the inquiry will be an inventory of considerations around which to build the program. By answering these 33 questions, or at least making a thorough attempt to do so, one is forced to think and plan. It is important to know where one is going. It is important to know the marketplace and the competition. It is important to know the media mix. For any telemarketing/inside sales program to be successful, a number of ingredients are needed. The most successful programs are those that mesh a number of marketing tools together. Direct mail, newspaper, selected magazines and broadcast certainly sales support materials. Phone sales works best when it works with other media. Then one needs inside sales representatives (ISRs) trained and ready to go. The list of 33 ideas presented in the article combines these two thoughts - integrated marketing and sales rep education. Aim in using the telephone is to gain a commitment from your prospect or customer.
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Format: HTML | Date: Jan 2003 | Pages: 1
