40 — 30 — 20 — 10 — Blast Off!

Topics:
Direct Marketing
Tags:
Advertising & Promotion,
Article,
Marketing,
Marketing Research,
ROCKINGHAM*JUTKINS*marketing,
Sales,
Sales Channel
Source:
ROCKINGHAM*JUTKINS*marketing

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Overview: Whatever “systems” are there today — soon it will be out of date. Systems are NOT the issue. No matter the system it is people who market, not machines. And people make mistakes. Just as people make genius decisions, develop marvelous creative and dream up outstanding offers. No, it is not the machines. Yes, it is people. Where do direct marketers have the most to learn? The foundation of any successful direct response marketing campaign is a short list of just 4 points explained in the article. The article describes the Direct Marketing formula for the decade ahead looks like this: 40 = Audience 30 = Offer 20 = Creative 10 = Media. Read on the article to know more.

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Format: HTML | Date: Jan 2003 | Pages: 1

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