After September 11, Business-To-Business Marketing Will Never Be The Same Either

Topics:
Marketing Strategy
Tags:
B2B,
E-business/E-Commerce,
gillINC,
Internet
Source:
gillINC

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Overview: Business-to-business (B2B) marketing is just one of the many sectors of the economy that are being impacted by the attack on America. The potential impact can't yet be determined with any degree of precision. Employees, often influenced by concerned family members, are resisting air travel in many cases. Although, direct mail and trade journal advertising are probably the two largest avenues for promoting B2B products outside of personal selling. Hence, clearly B2B marketers will be facing major challenges in the days ahead. The job of making a product stand out in a highly competitive marketplace is tough enough.

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Format: HTML | Date: Jan 2003 | Pages: 1

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