Mastering The Personal Essence of Network Marketing.

Overview: Success in Network Marketing depends on a distributor really getting a number of key distinctions. These distinctions go far beyond mere information, training and sales techniques. The vast majority of sales techniques and selling knowledge used in the direct sales industry were developed in the "product-oriented" space age of the '50s and '60s. The focus was on product, good products, new products, and revolutionary products! Selling such products was simply a matter of convincing your prospect of their value after explaining all of their benefits. This simple show and tell technique worked great in the industrial age and still has its applications in certain markets and instances. However, unlike the product-oriented past, the '90s is the decade of a people-oriented society. Sure, there have to be great products; there usually are, and sure, they need to enhance the quality of life for those purchasing them; they usually do. In summary, each prospecting conversation should be entered into with an intended result, viewed as the beginning of a potential life-long relationship. Possibilities for the prospect's needs, wants, and dreams will have begun to be explored. Equally important, the prospect will have begun to explore the distinctions of partnershipping, commitment and vision—all keys to true, fulfilling Network Marketing success. In the end, the prospect will be left with the sense that Network Marketing goes way beyond any particular product or company or opportunity—-that at its essence, it is simply about honoring people and creating new possibilities for their lives.

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Format: HTML | Date: Jan 2003 | Pages: 1