E-Mail Marketing From the Other Side of the Pond
- Topics:
- Internet Advertising
- Source:
- ROCKINGHAM*JUTKINS*marketing
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Overview: According to recent research, accredited to some people called IDC, over 36 billion person-to-person emails will be sent daily by 2005. Draft Worldwide’s US Office reckons that in 2004 one will receive an average of 50 junk e-mails a day. 99.9% of them are garbage. Most are irrelevant, an increasing amount of them try subterfuge, but virtually all are badly written… and we thought direct mail copywriting was bad…! Don’t they realize that using a scam to get you to open their e-mail is going to result in you hating them and never doing business with them again? What’s more, of course, it sends out a strong message that these people are dishonest and not to be trusted. Email is a wonderful new arrow in the marketer’s quiver. But, as with all contemporary communication channels, it needs careful thought. What’s more, it will always benefit from the personal touch of someone who knows what they are doing. Contrary to the beliefs of some out there, it is not about mass, It is about class.
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Format: HTML | Date: Jul 2003 | Pages: 1
