CAP Selling (Caring About People) - Part II Assessing Client Needs
- Topics:
- Assessment
- Source:
- Positive Results
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Overview: This article discusses the importance of listening closely to actual words people use and their tone of voice. Tone of voice is very important; it tells the hidden meaning of what people are really thinking. There are four primary parts to the sales process. They are: Introduction -- rapport building, Needs, wants, and problems assessment, Alignment of solutions and closing. The focus of this article is on "Needs, Wants, and Problem Assessment" with an in-depth examination of the Needs portion of client assessment.
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Format: PDF | Size: 47KB | Date: Jan 2003 | Pages: 3






