Globalization, Minima Moralia, And The Responsibilities Of Multinational Companies

Topics:
Business Ethics,
Global Sales
Tags:
Globalization,
Management,
Novartis AG,
Strategy,
Sustainable Development
Source:
Novartis Foundation for Sustainable Development

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Overview: Globalization also involves the idea of the "global village" in relation to communication, information, networking, and monitoring. It is a matter of enlightened self-interest for companies to behave in a socially and environmentally acceptable way wherever they operate, not just so as to avoid damaging their reputation, but also to enhance the image of their goods and services. The paper discusses the global application of business ethics that's becoming increasingly important, providing a new, sound basis for competitiveness beyond the bounds of classical markets.

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Format: HTML | Date: Jan 2003 | Pages: 1

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