Making The Promotional Pound Go Further
- Topics:
- Direct Marketing
- Tags:
- B2B,
- B2B Company,
- E-business/E-Commerce,
- Internet
- Source:
- B2B International
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Overview: The paper discusses the role of promotion in business-to-business markets. It remarks that typical business-to-business promotional campaigns have a budget of just a few thousand pounds. The target audiences for business to business companies are small in number and measured in thousands and not in millions as is the case with the consumer cousins, with this small number of customers in their sites, the best means of contacting the larger accounts is in person. Not surprisingly, therefore, consumer and business-to-business companies spend significantly different amounts of their promotional budgets on different types of promotions.
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Format: HTML | Date: Jan 2003 | Pages: 1
