Segmentation in B2B Markets

Topics:
Positioning and Segmentation
Tags:
B2B,
B2B Market,
Marketing,
Marketing Research,
Segmentation
Source:
B2B International

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Overview: Segmentation is the first crucial step in marketing. The fundamentals of marketing are the same fundamentals of segmentation. Know your customers, know how they differ, and have a clear proposition that lights their fire. The grouping together of customers with common needs now makes it possible to set marketing objectives for each of those segments. Once the objectives have been set, strategies can be developed to meet the objectives using the tactical weapons of product, price, promotion, and place.

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Format: HTML | Date: Jan 2003 | Pages: 1

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