The Benefits Of Web Response
- Topics:
- Internet Advertising
- Source:
- Contact Solutions
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Overview: The article tells that most responses to customer promotions come in by phone or mail. Increasingly, though, companies are looking to web response as the preferred method. To get a response (or a sale) today, most ads list an 800 number. One should still do that, since there are still many households not yet on the web. But one should also use a micro-site for response. A micro-site is not really a website, but a part of a database. The customer enters her order, or responds to the survey questions posed in the communication with the data going directly into the database. Web response is an excellent way to maintain contact with your customers or employees. That is where the micro-site comes in. In short, the benefits of web response are many, the costs are low, and you should be exploring how you can use it in your business.
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Format: HTML | Date: Jan 2003 | Pages: 1
