Shortening The Sales Cycle-How Pms Can Impact The Bottom Line

Topics:
Marketing Strategy
Tags:
Sales,
Sales Cycle,
Sales Force Management,
Sales Strategy,
Sales Tools
Source:
Product Marketing

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Overview: A shorter sales cycle has a direct impact on the bottom line. Shortening the sales cycle can help grow revenue because sales reps will be able to reach more prospects. An additional advantage to a shorter sales cycle is the reduced chances of things going awry during the process. Good Product Management and Marketing can shorten the sales cycle and thus have a direct impact on revenue. Executed and advertised properly, this can make you into a hero and underline the importance of Marketing to the company’s bottom line. This article discusses techniques for PMs to impact the sales cycle. By implementing them, they can show strong ROI for the PM role.

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Format: HTML | Date: Jan 2003 | Pages: 1

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