Customer Retention In On-Line Retail

Topics:
Internet Advertising,
Retail Advertising
Tags:
Contact Solutions,
Online Retail,
Retail,
Retail Company,
Success
Source:
Contact Solutions

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Overview: This article focuses on the success factors for on-line retail and on the possible web-site features that can support these success factors. On-line retail can be a retailer's dream come true: because of the wealth of information available in a digitized format about that customer, online retail enables the retailer to tailor the offered products or services to a specific customer's needs. As the Internet provides new and different opportunities to do business and to service customers, the rules of the retail game are changing dramatically. The article discusses the success factors in online retail.

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Format: HTML | Date: May 2002 | Pages: 1

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