Managing Customer Relationships with Email
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Overview: The Internet provides streamlined, cost-effective channels for delivering products and services to customers. As a result, today's customers are progressively more Internet-savvy. In fact, email and web-based communications are growing faster than any other means of customer interaction. Effectively managing email is critical to organization's ongoing ability to service customers. The customer of today is increasingly familiar with the competitors, and is no longer willing to wait to get back to them. This article also talks about various drawbacks suffered by this concept. Thus, regardless of what means of customer communications does organization prefers, email is quickly becoming the medium preferred by a large percentage of Internet-savvy customers. Organizations of any size must be prepared to provide excellent customer service via email. With the proper tools in place, they can succeed like never before.
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Format: HTML | Date: Jan 2003 | Pages: 1
