Branding Beyond Intuition: Streaming Media 101, V
- Topics:
- Brand Management
- Tags:
- Branding,
- Web Site Development,
- Streaming Media,
- Personal Technology,
- Marketing,
- Intuition,
- Internet,
- Digital Media,
- Corporate Communications,
- Consumer Electronics,
- ...
- Source:
- turboads.com
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Overview: Intuitively, one would think that streaming audio, and especially video -- with its walking, talking representations of real life -- would have more of an emotional (read: branding) impact than a banner ad. But, if a person is a hard-nosed marketer he/she is unlikely to accept intuition as gospel. People are looking for some cold hard facts with which to evaluate whether online audio or video belong in your next campaign. And that is just what the article provides in this fifth installment of Streaming Media 101.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Aug 2001 | Pages: 1
