Rich Media Acts Locally

Topics:
Internet Advertising
Tags:
Case-study,
Rich Media
Source:
turboads.com

FREE Registration is required

Overview: The case-study tells that it is somewhat harder to draw conclusions about the interplay of the TV and Internet spots. However, some news programs that carried the ads believe the strong online response is owed in part to user recall of the television promo. Some campaigns prove that Internet advertising and rich media specifically are a great fit for regional promotions. Web can be an ideal vehicle for regional and geo-targeted rich media campaigns. The medium allows both national and regional marketers to reach local customers, while rich media results in informative and interactive messages that can't be ignored.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2002 | Pages: 1

People who downloaded this item also downloaded

White Paper A Guide to Advertising in the Media
White Paper Local Advertising on the Internet
White Paper Free Internet Advertising - Unwritten Rules of Internet Forums
Case Study advertising- media
Case Study Study Makes Case For Online Advertising

Top results from Internet Advertising

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Enterprise and Web 2.0 application support in a modern mainframe environment
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0
White Paper Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales

» View all Internet Advertising listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).