Telemarketing in the Age of Compliance

Topics:
Telemarketing
Tags:
Advertising & Promotion,
Compliance,
Cyber M@rketing Services,
Direct Marketing,
Marketing,
Marketing Research,
Telemarketing
Source:
Cyber M@rketing Services

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Overview: The article is on Telemarketing Acts. One of the regulation is Do-Not-Call regulations that is changing daily, and consumers demanding more aggressive enforcement, industries such as telecom, insurance and financial services that employ direct marketing finds itself in a constant state of volatility and vulnerability In 1991, the Telephone Consumer Protection Act (TCPA) was born. This piece of legislation marked the beginning of imposed regulations on any company utilizing telemarketing as a direct marketing initiative. The Telemarketing and Consumer Fraud and Prevention Act of 1995 (TCFPA) defined abusive practices and gave the FTC the authority to enforce the TCPA. Telemarketing Sales Rule (TSR), which turned the heat up significantly in terms of enforcement and punishment. To get the details of these acts and the impact of these on telemarketing process, read the article.

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Format: HTML | Date: Jan 2003 | Pages: 1

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