Corporate Ethics, Corporate Culture and Corporate Image Today's Key Managerial Issues.
- Topics:
- Corporate Culture
- Source:
- Building Brands
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Overview: Every organization has a corporate image, whether it wants one or not. When properly designed and managed, the corporate image will accurately reflect the organization's commitment to quality, excellence and its relationships with its various constituents. It is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. The issues of ethics, business ethics, and corporate ethics, have suddenly become key topics of conversations, unfortunately, the suggested solutions will merely treat the symptoms of this current managerial crises but will do little to remedy the underlying condition. Thus, it makes the management of corporate image one of the most potent marketing and management tools available for senior executives to use in ensuring the viable execution of your corporate vision.
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Format: HTML | Date: Jan 2003 | Pages: 1
