Outline Of A Basic Marketing Plan
- Topics:
- Marketing Strategy
- Source:
- Xcellent Marketing
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Overview: Creating a written marketing plan is only the first step to improved sales. Once completed, this plan should be shared with the entire company so that everyone understands the strategies and why resources are being allocated the way they are. Everyone in the company should have some input into the plan and be involved in the measurement or execution of the plan. But perhaps the most important reason to have a yearly, written marketing plan is that it becomes an important tool for improving your plan year after year. The essence of marketing is to do more of what works and less of what doesn't. Without having clearly established and measurable strategies, you will never learn from your successes and failures.
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Format: HTML | Date: Jan 1999 | Pages: 1
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