Using Banner Ads to Promote Your Website

Topics:
Internet Advertising
Tags:
Banner Advertisement,
Web Marketing Today,
Web Site
Source:
Web Marketing Today

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Overview: The article is about the importance of the banner ads and the terms that were used in it. It provides an overall concept of banner ads that includes hits to advertisement, page impression and page views, banner views, CPM, CRT etc. Previously it was discussed that when banner advertising seems to be on the wane, as the rectangular, flashing boxes at the top of webpages on commercial sites and click-through rates have dipped to 0.39% average and the industry magazines regularly carries articles discussing the death of banner ads. But while banner ads aren't as effective as they once were, the truth is that a great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.

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Format: HTML | Date: Jul 2000 | Pages: 1

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