Internet Marketing Legal Issues : Meta-tags
- Tags:
- Internet,
- Internet Marketing,
- Marketing,
- Marketing Research,
- Trademark,
- Web Site Development,
- Xcellent Marketing
- Source:
- Xcellent Marketing
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Overview: Legitimate meta-tag use will continue to play a growing and more significant role in marketing a publisher's books by enabling web surfers to more easily find the publisher's website and information on a particular title, but it is also likely that the deceptive use of trademarks, trade names and names of personalities will also increase. Although the misuse of meta-tags may be illegal, it is frequently difficult to catch. Therefore, as a means of caution, a publisher who has important trademarks or trade names should periodically perform a search engine search of their trademarks or trade names to detect any misuse. Two rules are defined for the use of meta tags that helps in the improvement of internet marketing : Properly use meta-tags as part of your marketing strategy to bring web surfers to your website and do not misuse meta-tags by using trademarks, trade names or names of personalities owned by another without their permission.
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Format: HTML | Date: Jan 1999 | Pages: 1
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