Leadership And Branding In The New “FUD” Economy
- Topics:
- Brand Management
- Tags:
- 9/11 Commission,
- Branding,
- Business Operations,
- Corporate Governance,
- Corporate Law,
- Interbrand,
- Leadership,
- M-16
- Source:
- Interbrand
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Overview: The recent events that have rocked the country, and the world; the economic recession, the 9/11 disasters, the continued bio-terrorist activity and threats, declining consumer confidence, job layoffs, the stock market decline, corporate governance issues, the commercial real estate market slump. M-16’s walking around America’s airports prior to 9/11? Today, that same visual is quite reassuring. We have indeed entered into what we refer to as an “Israeli State-of- Mind”…not as severe, but certainly more in that direction than not. Our New Economy success has turned into the “FUD Economy”, one of Fear, Uncertainty and Doubt. In such circumstances, how can companies ensure that their brands do not lose their value?
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 20KB | Date: Jan 2003 | Pages: 4
