Outbound Internet Marketing
- Topics:
- Internet Market Research
- Tags:
- Internet,
- Internet Marketing,
- Marketing,
- Marketing Magic,
- Marketing Research,
- Marketing Strategy
- Source:
- Marketing Magic
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Overview: An outbound marketing strategy refers to any technique on the Internet that is pro-active and takes one to the consumer, rather than being inactive, waiting for the consumer to come to them. The problem with too many Internet marketing strategies is that they depend on visitors voluntarily coming back to a Web site. Its called an "Inbound Marketing Strategy" (sm). No Internet marketing strategy is complete unless it incorporates both an inbound and an "Outbound Marketing Strategy". Good examples of "Outbound Marketing Strategies" include: Reminder Notices, Profiled Information Streams, E-mailed Newsletters, Discussion List Participation, On-line Conferences.
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Format: HTML | Date: Jan 2003 | Pages: 1
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