Articles on Promotion: Marketing in a Down Market

Topics:
Marketing Strategy
Tags:
Action Plan,
Action Plan Marketing,
Marketing
Source:
Action Plan Marketing

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Overview: The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one do, it's ones "facilitation services" and "executive coaching." Most of us fall into the trap of talking all about that stuff. One's prospects couldn't care less about one's processes. They are thinking, "what's in it for me?" They want to know about solutions. One is talking value while talking solutions. Here's a few way to do that.

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Format: HTML | Date: Jan 2003 | Pages: 1

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