Marketing Articles on Positioning: What is an InfoGuru Anyway?

Topics:
Positioning and Segmentation
Tags:
Action Plan,
Action Plan Marketing,
InfoGuru,
Knowledge,
Management,
Marketing,
Positioning,
Strategy
Source:
Action Plan Marketing

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Overview: An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is an InfoGuru someone who does everything possible to make a contribution to his/her clients. That kind of business person can be called a "Hard Worker." What is missing in both of these categories is "Leverage." Leverage is achieved by combining the knowledge of the Expert and the contribution of the Hard Worker.

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Format: HTML | Date: Jan 2003 | Pages: 1

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