Google Ranks First:2002 Brand Of The Year Results

Topics:
Brand Management
Tags:
Branding,
Google Inc.,
Interbrand,
Internet,
Marketing,
Productivity
Source:
Interbrand

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Overview: Google is also an up-to-date chronicle of our own obsessions. Google has become indispensable in such a short period of time, by focusing on what it does well -- returning likely results on a search query. What's so special about Google that readers chose it as the Brand of the Year worldwide? Perhaps because it is absolutely the tool of the moment to make the best use of the Internet (the other perfect tool of our day). Started by a couple of techies, Google is kind enough to hide its high-tech interior from the public and give us nothing but a friendly, easy to use, clear, clean exterior.

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Format: HTML | Date: Feb 2003 | Pages: 1

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