Advergaming Scores

Topics:
Brand Management,
Brand Strategy
Tags:
Advergaming,
Brand,
Branding,
Corporate Communications,
Interbrand,
Marketing,
Newsletter,
Online Advertising
Source:
Interbrand

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Overview: With banners, pop-ups, and email newsletters gaining reputations as clutter and junk rather than effective online advertising tools, brand marketers continue to search for successful formulas for Internet advertising. They may have found it in a new trend called advergaming. A growing number of companies are beginning to swear by the results of advergaming: interactive games on websites that site visitors can play. Advergaming is a great opportunity for integrated marketing efforts.

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Format: HTML | Date: Feb 2003 | Pages: 1

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